SMM
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
- Determine your goals
- Evaluate your resources.
- Know your audience
- Create amazing content
- Integrate your marketing efforts
- Create a schedule
- Adopt an 80-20 rule
- Focus on quality, not quantity.
- Give up control.
- Keep learning.
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