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Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

  • Determine your goals
  • Evaluate your resources.
  • Know your audience
  • Create amazing content
  • Integrate your marketing efforts
  • Create a schedule
  • Adopt an 80-20 rule
  • Focus on quality, not quantity.
  • Give up control.
  • Keep learning.

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